Here is a pro twitter tip for you! If someone follows you, it is a great idea to send them a private message thanking them, offering a special or inviting them to your business – and there are many services that will automate this task. However, don’t send them a message inviting them to give you business UNLESS you’ve followed them in return – this task can also be automated. When they try to reply to your message, telling you how much they love your products or ask a question about your business, and twitter won’t allow the message to be delivered to you because you’ve not followed them, you’ve now lost a follower and perhaps a repeat client. Who wants to follow someone, get a message from someone, who doesn’t want to hear from them in return? Social media isn’t about 1-way conversations and rejecting people never really makes for good business!